Cutting Asphalt

$2,399.00

All those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune with the design direction they require.

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Flexibility

You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client’s needs. Then the question arises: where’s the content? Not there yet?

Excellent traction

Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now.

There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.

Remote control has a large informative display

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.

Motor/engine model

2-stroke air-cooled

Power output

2.6 hp

Speed

20.0 m/min

Weight

132 lbs

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